Do you have fascinating stories to tell? Wondering what’s digital storytelling?
As the saying goes, “Content is King”, well that might be true but what’s missing in digital content is STORYTELLING. Would you be interested in reading plain text, words, content full of empty words and without a silver lining? Or, a story that would capture you out of your boring day, even for a moment?
Andrew Stanton defines storytelling as, “knowing that everything you’re saying, from the first sentence to the last, is leading to a singular goal, and ideally confirming some truth that deepens our understandings of who we are as human beings”.
Have you ever bought something after watching the product’s advertisement? Or got intrigued watching an advert? That’s because that advert’s story touched you. It captured you for that moment. Even if you don’t buy the product, but the product or the brand has successfully made a place for itself in your mind for life. It's not only about the brand capturing your mind, it’s about people too. Do you create an image about a person by seeing their posts on social media? Our mind forms a story about the person and it’s a quick process, we don’t even realize that.
Brands are understood by the products/services they render, their values, their actions, the events they host, and the spark in their digital stories. Digital Storytelling is about organizations shaping their stories about all the above elements on digital platforms so that their audience capture the truth about the organization, comprehend the corporate values represented, and, most importantly, evoke amazement. In the midst of online marketing noise, digital storytelling seeks to keep your audience’s attention for a short period of time.
Storytelling is a time-honored method of imparting knowledge. Because there are numerous methods to convey a narrative, storytelling is a vital marketing tool for organizations of all sizes. Companies can create webinars and videos about brands, products, and services, which are very effective. Writers can blog about a specific brand story; visual brands can use Instagram, Pinterest, or Tumblr to tell stories that appeal to their consumers; and companies can create webinars and videos about brands, products, and services, which are very effective.
Digital stories allow you to engage with your online audience by allowing them to see how your business and themselves are similar. Empathy for your brand develops when your audience understands your background, where you came from, the challenges you face, and your efforts to get to where you want to go and achieve your ‘why.’ There’s no one you can’t adore.
Now the question comes, how can you make your story worth it?
Well, firstly, it has to be relevant. It is relevant enough to capture attention, relevant enough that people take time out of their lives, relevant enough to make them care about you, and relevant enough that people don’t stop scrolling.
Secondly, Static stories are DEAD. Your story should have some uncertainty. It should create a question in their mind that what would happen next or what will be the end.
Thirdly, allow the audience to complete the sentence for you. Shape your elements (products, services, values, actions) on digital channels to allow the audience to capture the truth about your organization.
Lastly, create a digital roadmap of your journey so that the audience can relate to it.
Does common sense work when you're creating interesting characters?
Fascinating stories are a blend of risks and rules. To make stories worth remembering, the character plays an integral role. You can give the Character context through colors and moods. Give a defining characteristic or trait to your character, aesthetically or emotionally.
Your stories shouldn’t be full of digital branding. It should have a message. Also, your message should resonate with your digital branding appearance which involves, your webpage, social sites.
Actions play louder than words. Speak with your actions. To convey a specific message or business value, hashtags are often used across numerous social media channels in online campaigns. Convey your passion by acting as a focal point for everything relevant to your story’s message — anything relevant to your vision will draw your web visitors back to you.
In conclusion, keep a running list of potential story topics, as well as notes on stories for various client categories and focused advertising. Make sure to start by making your audience car in the internet rush of content. Always begin your planning by asking yourself, “Why does this matter?” As your story progresses, the answer to this question may change. This will bring clarity when the solution to why your narrative matters develop.
A memorable story will always refer to the important focal point. The emotional “why,” or in other words, the “moral” or “meaning” of your tale and larger organizational objective, is the hooking point for an audience, according to Simon Sinek’s “Golden Circle” theory.
Lastly, building a personal connection with your audience allows them to grasp your organization’s context and establish common reference points between the company’s activities and behaviors in their daily life. Building on the specific images of the people in your story will help to strengthen interpersonal connections and enable longer-term tale recollection.